N°1 MEDIA OBSERVER IN FRANCE

With 130 years of expertise, the "Argus de la Presse" continues to be an innovative leader in the domain of press monitoring. Confronted with many challenges along the way, the Argus has always adapted to new technologies, monitoring techniques and new forms of media analysis.

The Argus proposes a highly structured monitoring program to its clients, covering the three most widely used forms of media:.

Monitoring Division

Monitoring the press:
A subscription enables you to follow your company, your brand name, your products, or your competitors, through more than 10,000 publications read every month. You will receive articles 3 times a week or daily depending on your choice. Your monitoring coverage can be extended to the foreign press if requested.

Monitoring radio and television:
"L'Argus de l'Audiovisuel" monitors 200 French radio stations & television channels 7 days a week. Whenever the topics you requested are mentioned, "L'Argus de l'Audiovisuel" informs you by a fax or e-mail called an "ALERT". An "ALERT" summarizes the information so that you can quickly understand how your interests are progressing. If you need further information, you can order, by paying an additional cost, the full text of the passage, DVD or CD-ROMs.

Monitoring the Internet:
"Argus" monitors this medium as assiduously as it does with the newspapers, radio and television industries. "L'Argus de la presse" monitors 3 500 websites and provides a summary of the results in order to give our customers what they requested.

Press Review Division :
A qualified member of our team will analyze and organize all of the relevant information collected from the press. Our goal: to create all the elements required for a press review.

The validation of information:
The "Argus de la Presse" works hard to satisfy your company's needs, from measuring your company's media visibility and identifying the vision that your company portrays in the media, to keeping an eye on your competitors' image.

Our goal is to create a strong partnership with our clients, provide them with the best service available and accompany them on the road of success.