Case study

"I appreciate the speed of transmission of media results to authors from 8 am. The results of the personalised monitoring valuate the work done internally by the communication team."

Hélène Werlé, Communication manager

Dargaud *

Stakes

I wished the implementation of press and audio-visual monitoring to inform the authors of their media results and also to inform the internal sale teams of the mediatisation of each author.

Solutions

L'Argus de la presse gives me a daily press review from 9.30 am on press and audio-visual media for all the series and special issues of the publishing houses in the group.I also use the journalist data base of the Argus de la presse to communicate quickly with them. 

Benefits

I appreciate the speed of transmission of media results to authors on the portal of l'Argus de la presse from 8 am.

The monitoring report I receive every morning allows me to communicate the media results to the bookshops before their signing sessions.

The personalised monitoring provides an internal view of the work done by the communication team.

Client case