Etude de cas

A high quality, simple press review is appreciated by our sales force. We appreciate the pertinence of the selected results and in particular the privileged relation with our file manager.

Elodie Maillard, Communication officer

Scania France *

Stakes

We wish to present – for our sales force in particular – an effective monitoring tool, a pertinent selection of information to help them perfect the knowledge of their commercial environment. The objective was to save time for the sales representatives and for them to know what the press says about Scania, its market and its competitors when approaching a client and/or prospect.

Solutions

A press panorama distributed weekly with a selection of press results regarding our market, our competitors and the market.

Benefits

A high quality, simple press review is appreciated by our sales force. We appreciate the pertinence of the selected results and in particular the privileged relation with our file manager. The possibility to personalise the press review in the colours of our brand is a bonus that allows to better identify our service that presents that press review to them.

CLIENT case