Listen to your target audiences, identify your influence relays
- Listen to the media and public expectations.
- Analyse the elements that created your current reputation.
- Identify your next influence relays.
- Measure the potential of new opportunities.
Prior to the elaboration of your communication strategy, the analysis of media and publics becomes a key factor in identifying opportunities, understanding expectations, feeding your reflection, helping to define and prioritise your actions.
- How to generate attention around your brand in the information turmoil?
- What are the key influence relays versus the multiplication of distribution channels of the contents?
- How to manage your priorities facing the new diversity in audiences?
- What are the key news trends to rebound?
- Which contents make your current reputation?
We produce tailor-made studies to allow a legible representation of your current media and digital footprint and map out the opportunities of tomorrow.
Our device combines:
- Our data bases that contain references of millions of TV, radio, press, internet, media and social networks sources
- The daily update of our media data
- Appropriate tools to measure the profiles of publics of key media
- Proven methods to search influence relays and opportunities for expression
- The expertise of our teams that produce deliverables adapted to your stakes