A company wishing to develop must control fundamental elements beyond simple economic performance. Success is highly based on the ability a company has to listen to its market, to identify opportunities, to anticipate needs, and more generally, to collect information to analyse it and stay ahead of its competitors.
All this should nevertheless be done in coherence with a notoriety and reputation being constantly measured in order to start the appropriate actions.
It is with those strong values and a proven expertise in economic intelligence that l’Argus de la presse meets those requirements by proposing solutions to communication and marketing professionals that enable them to direct their communication and strategic development.
MEDIA INTELLIGENCE, MEDIA & PUBLICS INSIGHTS and MARKET INTELLIGENCE: l’Argus de la presse accompanies companies even further in their success.
Creating information value
DOUBLE EXPERTISE on INFLUENCE stakes between Brands, Media and Opinions and on DEVELOPMENT stakes between Markets, Products and Players.
THOROUGH KNOWLEDGE of source references (11 500 press publications, 10 500 websites, 270 radio and TV stations, 1 500 000 2.0 web sources) and players (influence leaders, bloggers, journalists, organisations, brands, decision makers).
THE CAPACITY TO PROCESS large volumes of continuous information 24/7.
- 10 000 Clients
- 30 000 Brands
- 138 years
- 23 000 media in France
- 150 000 000 international 2.0 web sources
- 55 000 Journalists
- 6 500 000 press pages and editorial web
- 18 000 hours radio/TV
- 15 000 000 social media content